You can’t become a great athlete with just one practice or watching someone else play! You need regular practice and great coaches. The same can be said about communications. We know you have important messages and stories to share, and the opportunities and challenges to communicate have never been greater. So, let’s get to work!

Crystal Mackay is a seasoned communicator, speaker and trainer with a solid reputation for getting the job done with a smile and many award-winning results. Crystal built her expertise over three decades through her roles as founding CEO of Farm & Food Care, the Canadian Centre for Food Integrity, and most recently, LOFT32. She pioneered the training of farmers and agri-food spokespeople to share their stories and earn trust in food and farming across North America. She has been featured in more than 500 media interviews and delivered well over 1000 presentations and workshops. She has coached hundreds of spokespeople and leaders from across the food system from young farmers to board members and CEOs.

Now she’s excited to put her expertise to work to help you improve your confidence and your skills to achieve your goals – personally and professionally.